The project brings together the immediate power of
information and communications technologies via Facebook, Coca‑Cola & Take-Two
Interactive Software.
To celebrate in a unanimous adoption by UN
member states of the first ever annual day of global ceasefire and non-violence
on 21 September - Peace Day. Facebook, Coca‑Cola & Take-Two Interactive Software are collaborating via communications technologies to change the way young
people interact and learn about the world, signaling a new potential for
peace-building.
Take-Two
Interactive Software is producing a game which it hopes to increase mutual respect, trust and understanding among youth 14
to 25 years. Peace-building on Facebook with cross-border friendship pairing in Israel and Palestine. The initiative is supported by
Facebook who publish daily friending rates across
the region. Coca‑Cola will be raising
awareness of Peace One Day
via the iconic Piccadilly Circus and Cromwell Road signs in London and donating
to the initiative.
According
to Jeremy Gilley: ‘Our goal is to take the message of Peace Day to the world's
people. To have the support of via Facebook, Coca‑Cola & Take-Two Interactive Software to help us achieve that is incredible. The role of the 3 corporations is crucial in helping us to unite the people of
the world on 21 September.
No comments:
Post a Comment