Introduction

Multinational companies Coca Cola and Facebook- known for their global domination, capitalistic practices and unprecedented campaign budgets come together in 2012, the UN’s International Year of Co-operatives to celebrate a different way of doing business, one focused on “human need not human greed,”.  

This landmark project will set an example to the world and big businesses that consumer brands can tackle the world’s most devastating, human injustices.

They have chosen one of the most complex, political and emotional conflicts- The Palestinian/ Israeli conflict – to put their powerful names behind a new regional head quarters and join forces to bridge one of the most long-standing fragmented relationships in history.

The Bridge

The Crater & Proposed Site

The environment was modeled on an actual bombed out crater that was left by an Israeli air strike in Palestine.

The Elevator & Lift Shaft

Two glass lift shafts pierce through the building providing access to all floors and the meeting place in the base of the crater.

Multi-media Meeting Table

The multi-media meeting table incorporates multi-touch technology and is connected to secure high speed broadband via satellite. When senior management from each company want to get out of the board room, they can meet for lunch and discuss regional strategy in an informational and pleasant setting by the water.

Massive Sun Controlled Windows

Sun controlled windows at each end of the office spaces provide light and spectacular views.

The Bridge & Communal Areas

On top of the bridge canvas awnings shade strip seating which provides a place for employees from both groups, as well as neighboring Israelis and Palestinians from the local area to socialise. The strip seating takes its design reference from wind patterns found in the sand.

Preliminary Environment4

Preliminary Environment3

Preliminary Environment2

Preliminary Environment1

Sketch Up model - Elevators & Table

36 Custom Textures

Mashup of PR Articles

The project brings together the immediate power of information and communications technologies via Facebook, Coca‑Cola & Take-Two Interactive Software.

To celebrate in a unanimous adoption by UN member states of the first ever annual day of global ceasefire and non-violence on 21 September - Peace Day. Facebook, Coca‑Cola & Take-Two Interactive Software are collaborating via communications technologies to change the way young people interact and learn about the world, signaling a new potential for peace-building.

Take-Two Interactive Software is producing a game which it hopes to increase mutual respect, trust and understanding among youth 14 to 25 years. Peace-building on Facebook with cross-border friendship pairing in Israel and Palestine. The initiative is supported by Facebook who publish daily friending rates across the region. Coca‑Cola will be raising awareness of Peace One Day via the iconic Piccadilly Circus and Cromwell Road signs in London and donating to the initiative.

According to Jeremy Gilley: ‘Our goal is to take the message of Peace Day to the world's people. To have the support of via Facebook, Coca‑Cola & Take-Two Interactive Software to help us achieve that is incredible. The role of the 3 corporations is crucial in helping us to unite the people of the world on 21 September.